CNBC has signed a multi-million dollar, three year agreement with the Dubai International Financial Centre (DIFC). The partnership comprises cross-platform activities including on-air, online and event driven elements across CNBC channels in the US, Europe, Asia, India and Australia.
DIFC will sponsor CNBC’s new monthly magazine news programme called Gateway to the Middle East with the strapline “Powered by the DIFC, your gateway to growth”. The programme will provide executives around the world with insights into the region, focussing on business trends and executive lifestyle. It will explore opportunities for making and spending money in the region and will feature interviews with the region's business leaders.
Dan McClean, CNBC’s Commercial Director EMEA commented, “The Middle East is a growing and important area for us, with more and more international trade emanating from the region. Research in Europe tells us that 13% of our viewers have investments in the Middle East. Wadi Ahmed, Chief Marketing Officer at DIFC said, “We aim to be a catalyst for regional economic growth and development contributing to Dubai’s position as a global gateway for capital and investment. CNBC provides the ideal platform for us to communicate this message, reaching senior business leaders on a global scale.”
Gateway to the Middle East first airs monthly on CNBC on 24 October, CNBC Europe (at 19.30 CET and 22.30 CET), CNBC World in the United States (at 17.30 EST), CNBC Asia (on at 20.00 SIN/22.30 SYD) and on CNBC-TV18 in India (on 27 October at 15.00 IND).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment